Haers: A New Benchmark for Global Drinkware Intelligent Manufacturing

Amid profound restructuring of global industrial chains, the drinkware manufacturing industry is experiencing unprecedented challenges and opportunities. As a leading enterprise in China’s drinkware industry, Haers has established a “global manufacturing + local expertise” layout, covering five continents of the production network and supply chain system, providing international customers with both stability and innovative manufacturing solutions, and providing key guidelines for enterprises to choose drinkware manufacturing partners in the complex market environment.

Core Strengths: From Technological Depth to Global Collaboration

1. Global Production Layout for Resilient Supply Chains

Haers has established five manufacturing and supply chain bases in Yongkang, Lin’an, and Anhui, as well as Thailand and Switzerland, with a total production area of 3 million square feet and an annual production capacity of more than 100 million units, covering the full range of products such as insulated bottles, smart cups, aluminum bottles and so on. By advancing automation, Haers has boosted production efficiency by 15% and reduced order lead times to 30 days. The Thailand base, as the core hub in Southeast Asia, is equipped with intelligent production lines and full-process vertical integration capabilities, significantly shortening the regional delivery cycle. This strategy of regionalized and decentralized production capacity can effectively mitigate the impact of unexpected risks in a single region on the supply chain under the new international situation, quickly respond to different market demands, and provide customers with flexible capacity allocation solutions.

2. Technological Innovation Setting Industry Standards

In order to cope with diversified market demands, Haers has built a product matrix of 300+ SKUs, covering outdoor sports, home&office, smart health, and other scenarios.

Haers has a 500+ R&D team and has obtained a total of 695 patents, covering the fields of vacuum insulation, lightweight, and appearance technology. Haers’ mature lead-free welding technology eliminates the environmental pollution and harm caused by lead, while titanium cup innovations meet high-end demands for lightweight safety. In the field of intelligence, Haers has developed various kinds of smart cups, supporting real-time temperature display, drinking water records, tea-brewing assistance, and other functions, becoming the industry’s leading smart cup products.

3. End-to-End Quality Control & Green Manufacturing

Haers strictly implements ISO 9001 and BRCGS dual international certification system and sets up several quality inspection processes to realize traceability from raw materials entering the factory to finished products leaving the warehouse. Facilities equipped with 2,048 solar panels generate 520,000 kWh of clean energy annually. By increasing recycled stainless steel usage and reducing carbon emissions, Haers progresses toward carbon neutrality. This “green intelligent manufacturing” model lowers costs while aligning with global sustainability demands.

Strategic Solutions: Supply Chain Management in Complex Environments

Against the background of the complex and changing global market environment, Haers has built up a highly resilient supply chain system with innovative management strategies and advanced technology applications to realize efficient operation and flexible response.

1. Localized Production Mitigates Risks

In the face of fluctuations in the international market, Haers actively promotes localized production, such as setting up a base in Thailand, deeply integrating local resources, taking advantage of geographic location to shorten the delivery cycle in the region, and improving the efficiency of the supply chain. This kind of layout not only adapts to the characteristics of different market demands but also reduces logistics costs and transportation risks. The Thailand base greatly improves the response speed of orders in Southeast Asia, provides customers with more timely service, effectively enhances the supply chain’s ability to withstand regional market fluctuations, avoids regional logistics bottlenecks, shortens the order delivery cycle, and improves efficiency compared with the traditional model.

2. Digitalization Enables Agile Operations

Haers has built a digital ecosystem covering PLM, SRM, MOM, ERP, WMS, and CRM systems. This interconnected framework improves cost efficiency, management effectiveness, and market responsiveness. Real-time monitoring and data analytics optimize resource allocation across production, procurement, and sales.

3. Streamlined Processes for Rapid Delivery

With the help of the OTD program, Haers shortens the order delivery cycle and achieves faster and higher goals. Optimizing the whole process of order receiving, resource guarantee, front-end and back-end production, warehousing, and shipping, ensures that the links are tightly connected, improves efficiency, reduces inventory, and improves customer satisfaction at the same time. This extremely fast delivery capability enables it to respond quickly to demand and seize the first opportunity in the complex market.

Choosing Haers: Key Value Propositions for Drinkware Partners

1. Supply Chain Resilience

Globalization footprint:Production bases in Southeast Asia and beyond address regional logistics risks.

Flexible capacity: Through modular production line design, the company can quickly switch production of different categories such as insulated bottles, smart cups, and children’s cups, and support batch customization. Automated production realizes the significant advantages of “low cost, short delivery time, high quality and high efficiency”: reducing manual intervention, guaranteeing product quality stability; improving production efficiency, shortening manufacturing cycle; reducing labor and time costs,and  enhancing cost competitiveness.

2. Technological Innovation Capability

Patent reserve: Core patents in vacuum insulation and CMF enable differentiated solutions.

Sustainable process: Recycled materials and low-carbon techniques align with carbon footprint certifications.

3. Quality Assurance Systems

International certification: Passed ISO 9001, BRCGS, and other certificates, products meet FDA, LFGB, and other food contact standards.

Quality Inspection: In quality inspection, Haers has built a multi-level, full-process rigorous inspection system. Starting from the entry of raw materials into the factory, each batch of materials has to pass a number of hurdles, such as performance testing; during the production process, online monitoring and manual sampling are combined to control key process parameters in real time; after the finished product comes off the line, it has to undergo dozens of testing programs, such as insulation efficiency measurement, sealing pressure test, and abrasion and scratch resistance test.

In today’s accelerated reconstruction of the global industrial chain, Haers has set a new benchmark for the drinkware industry. When choosing partners, brands should prioritize supply chain agility, technological innovation, and quality assurance. Collaborating with globally positioned, locally adaptive enterprises like Haers empowers businesses to navigate challenges and seize growth opportunities in the new consumer era.